Most consider the very first use of Timex on a watch dial to be the 1945 Nurse Fob watch.
But, there is some debate as to when the full product line was released. While I was a member of the now defunct Timex Forum there was a post which included a newspaper ad from 1949.
First pic. Since this came late in the forums history, many of the founding members did not get a chance to weight in on the discussion. Now have a look at what I just received thanks to EBay and a gentleman named Mayberry B. Hainsey of Queen, Penna. Yes, it is the very first product line brochure sent out to retails direct from US Time Waterbury Conn.
This is a grail document for sure! On the flip side now I have to go and find all of these watches