Susan, I was looking at your group pic of the 5 watches. My son owns that square one in the middle. He must like it, he wears it often. I like the white stitching on the strap. I'm a sucker for contrast stitches like those.
I just think in my own mind that Fossil got started when some execs from overseas got together in some fancy boardroom and said: what do people love in America? Nostalgia, that's it!! There's your angle, of course, VINTAGE! And then, after they saw that they were correct in their assessments, they just took the ball and ran with it, as it were.
Of course marketing reports probably helped the powers that existed then, in 1985- but I could've told them the same thing that they discovered, namely that, people are rooted in the past.