Proving, once again, that I never throw anything away
fossil boxes.jpg [ 309.86 KiB | Viewed 1771 times ]
Actually, these are the remnants of a larger box collection that eventually wound up with my kids. I kept these few to line a desk drawer — they are the perfect size to hold paper clips, post-it notes, etc.
The boxes and this thread remind me what an influence Fossil had on popularizing retro/vintage/hip. As a graphic designer, the packaging was very instrumental in the whole buying experience for me — sort of the way it is when you purchase an Apple product.
It was really cool if you purchased your watch at one of the Manhattan stores where they would let you custom-select the box you wanted with your watch from a gallery of boxes on the wall. I was like the proverbial kid in a candy store and would stand there forever trying to decide.